Relaunch of Metro.us

April 06, 2015 by Jillian Nadell

To promote the relaunch of Metro's website Metro.us, I created a simplistic print campaign showcasing the design of the new website and its usability on phones and tablets. In a newspaper that is more often than not crowded with ads, it seemed the best way to make a statement was with white space and let the product speak for itself. I also created an online campaign, emphasizing the promotion of the new app.

Metro Boston Knocks Out the Herald

May 15, 2014 by Jillian Nadell

I created an ad campaign specifically for Metro Boston, highlighting how Metro Boston readership stats are better than the Boston Herald with a comic/super-hero inspired design.

Flyer Design - Placed in Metro Boston Newspaper Racks

#MetroStache

December 13, 2013 by Jillian Nadell

November 2013

Every November, hundreds of thousands of men grow a moustache to raise awareness of men’s health issues through the Movember project. Metro joined the movement with a fun contest both in-paper and online across the three markets. Readers were asked to share pictures of their 'mo' using Facebook, Twitter and Instagram with the #MetroStache hashtag. Photos were prominently displayed on a rotating slideshow throughout the campaign. At the end of Movember, Metro ran a sponsored spread of some of the great moustaches submitted. A winner was randomly selected in each market to win a prize.

I came up with the concept and sales sponsorship package (sold in the New York market), designed all the branding (ads and social media branding) and provided direction for all involved in the campaign.

Online Ad Design – 728x90 (animated), 300x250 (animated)

Facebook "Like" Campaign for Metro US

December 10, 2013 by Jillian Nadell

October 2013

Metro was looking to drive traffic and increase followers on Facebook in each market by giving away free iPads. I created the concept, designed all the branding (the fan gate design, ads and social media branding) and provided direction for all involved in the campaign.

Online Ad Design – 728x90 (animated), 300x250

Metro Photo Challenge 2013 for Metro US

December 09, 2013 by Jillian Nadell

September 2013

Launched globally for the first time in 2007, the Metro Photo Challenge has become an annual Metro event for both professional and amateur photographers. In 2013 photographers were asked to enter photos in any of six sense-categories with a global grand prize of exploring West Africa as a Metro photo reporter.

I created the campaign for Metro US, which included a rotation of six in-print ads, Facebook branding, and e-newsletters. I also specifically made the ads interactive by adding Blippar, an app that allows smartphones and tablets to interface with content.

The interactive Blippar screen customized to each ad with custom Metro buttons. The reader was able to play one of six customized videos, access the photo challenge website or gain more information about the contest on the Metro website.