Jillian Nadell, VP Head of Product

I’m a product leader and designer with over fifteen years of experience working in financial services and media, with a focus on creative problem solving, product strategy, user experience design, design systems, content writing, and marketing/growth.

At Blueprint Income, a direct-to-consumer annuity marketplace, I first came in as a single lead designer, setting a brand vision and creating a design system that would provide cohesion across the entire experience. Since then, I have singlehandedly transformed the pre-submission customer purchase journey, creating a clear and easy online experience for a financial product that is normally considered hard to understand. Now within my role as Head of Product, I’m overseeing a team of both product managers and designers, setting a product strategy that is rooted in design thinking, user research, deep customer understanding, and the concept of product-led growth.

At MassMutual Life Insurance, I worked on many features and products across the company’s portfolio, but most notably, I was the sole creator of a design system for the company’s suite of advisor/business mobile and web applications. As a lead product designer in this space, I used this system to create clear continuity across all business and advisor tools, including a business-facing retirement portal, LeadsApp (an iOS and Android app for advisors to receive and organize leads), and Spark (an advisor tool for sending out surveys to prospective clients and leads).

At Houghton Mifflin Harcourt, an education publisher, I created UX/UI design solutions for consumer mobile and web applications. This included a homepage redesign, product registrations, and parent dashboards across three key consumer products: Channel One News, Go Math! Academy, and Curious World iOS app. I also designed for digital, print, and social media marketing across HMH brands

When I am not working, you’ll find me with my head in a book or catching up on the latest Bravo reality TV show, cuddling my cat on the couch. I also love traveling and eating my way through new cities and places.